As Head of Sales Activation, you are the energy behind our commercial engine. You bring our global sales strategy to life—making it real, relevant, and revenue-driving across markets and segments. You lead the charge on new business, customer engagement, and campaign execution, ensuring we’re always connecting the right offer with the right customer at the right time.

You thrive on making things happen. You know how to turn strategy into action, insights into opportunity, and ambition into measurable results. Whether it’s driving targeted acquisition, launching a new value proposition, or orchestrating a commercial push across markets—you are the commercial catalyst who gets everyone aligned and moving.

Our Head of Sales Activation will have 5 direct reports, and will report to our Head of Home Markets. 

• Lead the global sales activation agenda, aligning markets and teams around targeted campaigns, launches, and tactical plays that drive performance.
• Own and execute SAS’s new business strategy, ensuring a structured and scalable approach to acquiring high-value customers
• Build and lead a high-performing sales activation team, working in close partnership with Sales, Marketing, and Distribution
• Design, execute, and iterate on go-to-market strategies for new products, offers, and commercial priorities.
• Identify and deploy segment-specific activation strategies across corporate, TMC, leisure, and digital trade segments.
• Use data and customer insights to shape action—developing impactful targeting, messaging, and conversion strategies.
• Collaborate with Revenue Management, Loyalty, Brand, and Network teams to ensure commercial actions are cohesive and customer-first.
• Set the activation & events calendar—ensuring we plan and launch with intent, agility, and cross-functional alignment.
• Track results, share insights, and continuously optimize to drive long-term value and relevance in every sales touchpoint.

• Proven track record in B2B or travel sales strategy, marketing activation, or customer engagement
• Experience leading teams and orchestrating cross-functional execution across commercial, marketing, and product teams
• Strong understanding of airline distribution, sales channels, and customer segmentation
• Data literate and commercially sharp—able to turn insights into targeted commercial action
• Exceptional communication and storytelling skills—able to rally internal teams and win external audiences
• Agile, collaborative, and bold—comfortable with pace, ambiguity, and driving change
• Fluent in English; additional languages are a plus

At SAS, we offer extensive opportunities for professional development in an international, fast-paced working environment. We are dedicated to the continuous growth of our employees. Working with us comes with a variety of benefits, including:

• Travel Perks: Enjoy discounted travel opportunities around the world with SAS.
• Health & Wellness: Access to health and wellness benefits, including a newly renovated gym with complimentary classes such as CrossFit and yoga.
• Discounts: Receive discounts from a wide range of brands, as well as on transportation to and from airports, airport shops, hotels, and car rentals.
• Work Environment: Our office location in Frösundavik offers a vibrant workspace with a restaurant, café, and easy access to outdoor activities in Hagaparken and Brunnsviken. Engage in running, tennis, outdoor gym sessions, kayaking, and stand-up paddling with equipment available free of charge.
• Convenient Commute: Benefit from a non-stop bus service connecting our office to Solna station, and commuter trains, alongside a network of cycle paths.

Our Culture at SAS

At SAS, we are dedicated to caring for each other, delighting our travelers, and driving the transformation towards sustainable aviation. As a future colleague on our team, you’ll join a culture where we work collaboratively towards common goals, recognize each others contributions, and celebrate successes. Our focus is on safe, sustainable, and punctual execution, and we are committed to protecting our planet while transforming SAS for the future. This is an empowering workplace where you can thrive, grow, and take ownership of your work. Join us at SAS and be part of shaping the future of aviation!

• Deadline for application: 19/08/2025. Please send us your CV as soon as possible, as interviews are conducted continuously, and the position may be filled before the application deadline. Note that we are not able to handle any applications that are sent by email, due to GDPR regulations.
• Desired start date: As soon as possible.
• Position: Fulltime (100) starting with a 6-month probation period
• This position is based in Frösundavik, Solna (Stockholm), and you will be expected to work onsite. Remote work may also be an option, depending on the agreement made with your manager.